During my time at the Poe Museum, I created and implemented a design and text branding package. Focusing on the fashion in the Victorian era and the macabre stylings of Edgar Allan Poe, pictures were edited to be in black and white with dramatic visuals. I chose a color selection of reds, purples, and black. Additionally, I wrote using verbiage inspired by Edgar Allan Poe's own stylistic writing: mournful, with a touch of sharp wit. 

​

As a push to focus on user experience, I updated the social media accounts, print materials, and the Poe Museum website all to reflect the new brand of the Poe Museum. This created a significant rise in followers, website visitors, and museum customers.