Mad Hatter Art & design auction

The Mad Hatter Art & Design Auction (formerly the Mad Hatter Garden Party & Design Auction) serves as the annual fundraising event for The Branch Museum of Design. The funds generated from this auction are essential to ensuring the museum’s continued operations throughout the year.

​

As the Marketing Director, I was responsible for driving awareness of the event and managing ticket sales. Operating with a zero-dollar budget, I developed, implemented, and optimized a comprehensive marketing strategy. This included radio advertisements, television talk show interviews, magazine features, print ads, influencer collaborations, social media campaigns, print invitations, and e-blasts. In 2024, the event sold out, raising over $100,000, with all promotional efforts being executed at no cost.

​

Additionally, I solely designed and produced all event visuals, including the program, bid paddles, sponsorship signage, directional signs, auction item labels and descriptions, ticket pages, web pages, and more.

Signage and Promotional Media Made with:​

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Canva

​​