Giving Tuesday is a global day dedicated to charitable giving, with numerous nonprofits leveraging the campaign to raise funds and increase awareness. As the Marketing Director of The Branch Museum of Design, I recognized an opportunity to differentiate our campaign amidst the high volume of organizations vying for attention on this day. To achieve this, I incorporated video content into our strategy to engage and captivate our audience.

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I enlisted a professional videographer, identified influential community leaders to feature in the videos, and conducted interviews with them on camera. Once the videos were finalized, I developed a comprehensive campaign that included e-blasts, social media posts, and internal communications to share the content effectively. 

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Thanks to the strategic use of video and targeted marketing, our efforts resulted in $18,000 in donations in a single day, nearly doubling our fundraising goal.